Innovation Management and New Product Development (Paperback)

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About the Author


Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.
Product Details
ISBN: 9781292133423
ISBN-10: 1292133422
Publisher: Pearson
Publication Date: September 20th, 2016
Pages: 672
Language: English